How do I measure if my recruitment marketing is working?

Precision marketing. Powered by data. Proven by ROI.

Recruiter Consultants love KPIs… calls, CVs sent, interviews booked. But when it comes to marketing, too many recruitment agencies don’t measure performance properly.

The danger of not measuring your marketing

Without tracking, you can’t see what’s driving leads and what’s wasting budget. Marketing becomes guesswork.

Key marketing metrics recruitment agencies should track

• Website traffic - especially organic SEO traffic)

• Lead conversion rates - visits to enquiries)

• Email performance - open, click and conversion rates)

• Social engagement - quality, not just likes)

• Cost per lead - is marketing cheaper than BD time?)

How measuring marketing supports growth

Measuring marketing gives you clarity:

• What to do more of

• What to stop doing

• Where to invest next

It also helps marketing prove its value to sales, linking campaigns directly to revenue.

If you’re not measuring your marketing, you’re effectively flying blind. We help recruitment agencies put data at the heart of their marketing function.