Marketing
Strategy
Services
Precision marketing. Powered by data. Proven by ROI.
Marketing Strategy
Our Marketing Strategy service takes a deep dive into your marketing mix, crafting a bespoke, results-focused plan that aligns with your business objectives and drives meaningful ROI.
Why a Bespoke Strategy?
Struggling to build a marketing strategy that genuinely supports your recruitment goals? Whether you're starting from scratch or scaling up, we ensure every marketing action, every campaign, every channel is perfectly aligned with your commercial ambitions.
Our Strategic Approach
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Discovery Session First: We begin by understanding your strengths, weaknesses and most importantly, growth opportunities.
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Data-Led and Long-Term Mindset: With over 13 years of marketing experience in recruitment, we craft strategies that build strong foundations and predictable lead generation over time.
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Sales-Aligned Marketing: We see marketing as a partner to your sales function, not separate. Every campaign we design keeps the sales team’s needs front and centre.
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Employer Brand and Talent Attraction: Our strategies don’t just generate client leads, they also elevate your employer brand to attract top-tier talent.
What You Get
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Tailored Strategy Blueprint: A clear, actionable marketing roadmap, customised to your recruitment market and business stage.
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Channel Mix Optimisation: Insightful guidance on the right balance of SEO, email marketing, social media, automation and more, to deliver both short-term impact and long-term growth.
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Performance Metrics and ROI Tracking: We focus on the metrics that matter, lead quality, ROI, candidate and client engagement, not vanity figures.
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Scalable Growth Plan: Built with flexibility, our strategy adapts with your business, ensuring marketing efforts remain agile and impactful.
Quick Wins vs. Long-Term Wins
We understands that recruitment marketing needs to balance:
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Immediate Results: Effective email campaigns and social media drive engagement and conversions fast.
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Sustainable Growth: SEO provides a strategic, long-term source of organic discovery, not just on search engines but also AI-powered tools like ChatGPT.
Who Is This For?
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Recruitment businesses seeking clarity, structure, and proven marketing frameworks.
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Agencies ready to support their sales teams with consistent, qualified lead generation.
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Recruiters wanting employer brand credibility that attracts both clients and candidates.
Final Thought on Marketing Strategy
We build custom, data-powered strategies tailored to the unique challenges and opportunities of recruitment agencies. If you’re ready to align marketing with your growth, deliver consistent ROI and support your sales agenda, we’re ready to help.
FAQs
1. Why does my recruitment agency need a marketing strategy?
A clear marketing strategy ensures your campaigns directly support sales goals, attract quality candidates and strengthen your employer brand, rather than relying on scattergun tactics that waste budget and time.
2. How is GATT’s marketing strategy different from generic marketing plans?
Our strategies are built exclusively for recruitment businesses. With over a decade of experience in the sector, we combine data-driven insights with a deep understanding of the recruitment lifecycle to create plans that deliver predictable lead generation and ROI.
3. How quickly will I see results from a marketing strategy?
Some elements, like email and social campaigns, generate quick wins within weeks. Others, such as SEO and brand positioning, are long-term plays that build sustainable growth and a consistent pipeline over time.