What’s the difference between in-house marketing and outsourcing?

Most recruitment businesses have one of two setups:

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1. A tiny in-house marketing team (1–2 people covering everything)

2. No marketing team at all

 

Both struggle because marketing for recruitment is highly specialist.

 

Challenges with in-house marketing 

 

• Limited expertise (one person can’t be expert in SEO, email, strategy & design)

• Higher costs (salary, benefits, training)

• Lack of scalability

 

Benefits of outsourcing to a recruitment marketing specialist

 

• Specialist expertise → you get access to SEO, strategy, automation, social and more without hiring five people

• Cost efficiency → one retainer vs multiple salaries

• Flexibility → scale activity up or down as needed

• Objectivity → fresh eyes to spot opportunities and challenge existing assumptions

 

The best model for your marketing?

For most small to mid-sized recruitment agencies, outsourcing marketing is more cost-effective and powerful than stretching 1–2 marketers too thin. The outsourced model supports your sales team with expertise, execution and measurable ROI.

 

If your marketing team is overstretched, let’s chat about how outsourcing could plug the gaps.